Website optimization seemed to be the hot topic at SES New York this year. Everywhere we turned, speakers were discussing how small changes in website content can result in big differences in traffic patterns.
Before we suggest a strategy for optimizing your website, let’s make sure we’re all on the same page. Many people confuse website optimization with search-engine optimization, so we’ll clarify the difference here:
- Search-engine optimization means adjusting the content of your site so it ranks higher in the list of search results for a particular keyword or keyword phrase.
Website optimization means creating and testing different combinations of site content to increase visitor conversion rates and overall visitor satisfaction.
Hope this gives you a few tidbits to work with, it did for me.
Have a happy and Prosperous Day!
Rome
on Apr 30th, 2008 at 11:18 pm
Wooo Hooo! You’re back
on May 1st, 2008 at 6:16 am
yup per Back in Action! I’m gonna leave the controversial subjects for you though. :-))
Rome